Award-winning strategic creative leader, marketer & branding professional based in Wisconsin.
Harley-Davidson wanted to provide a memorabilia book to showcase the newly constructed Museum. I had the honor of researching and writing about the history of H-D and how it related to the new museums presentation.
The former Madison Design Build firm wanted not only a new name but a new brand. Many, many meetings later I had a winner in a name, a look and feel, and most importantly, a personality to reflect the rebirth of an old company.
